跨際數位行銷玩影音-17個讓你想一次看完的超強影片行銷（上）
跨際數位行銷在幫客戶規劃影片行銷的時候，常常會出現一個問題，那就是影片的內容到底應該商業一些好還是盡量避免？對此可以問大家一個問題，為什麼有人會買特定尺寸的鑽頭？
這個問題可能有100萬種不同的答案，Leo McGinneva 提出了一個有趣的理由，人們並不想買特定尺吋的鑽頭，而是他們想要有特定尺寸的洞，同樣的道理，其實消費者並不想看品牌在賣什麼東西，而是在乎品牌怎麼幫助跟他們有同樣困擾的民眾，解決遇到的問題。
這樣的概念，不只改變了廣告，更深化了品牌跟消費者互動的過程。
為什麼影響力這麼深遠？因為消費者並不感覺被“推銷“，而其中最受惠的莫過於影片了，2018年全球調查指出，超過54%的消費者相較於看品牌其他類型的內容（如圖片跟文字），影片更能夠打動他們。
跨際數位行銷為了讓大家有更多的影片行銷靈感，特別收集了17個過去5年來頗受歡迎的廣告
這些影片除了內容外，相比動輒上百萬的商業廣告，有些甚至是由人數不多的行銷團隊所發想而成，由此可知就算是預算不多，還是可以透過創意以及正確的方式發揮極大的效益喔！讓我們放鬆心情，開使欣賞這些寓意深遠且令人印象深刻的行銷廣告吧！
1. Canadian Tire: Wheels（輪胎）
加拿大輪胎公司在2016奧林匹克時播出，2017年造成病毒式瘋傳，影片中所講述的肢障小男孩，碰到剛好撿球的鄰居小孩，鄰居小孩看到坐在輪椅上一臉落寞的小男孩，便替他創造了一個屬於他的籃球賽
跨際數位行銷小學堂：就算跟你的行業或產品沒關係，不要害怕支持你所在乎的議題。這麼做不是為了要增加銷售，而是可以凸顯你的品牌精神。
2. Google Android: Friends Furever （永遠的“毛”朋友）
這支簡單又可愛的Android行銷影片，是2015年分享數最多的行銷影片，相較於其他廣告每一幕都是原創，這支廣告只是簡單的把一些片段剪輯再一起，搭配上輕快的歌曲，一隻病毒式的行銷影片就形成了，畢竟，誰不想看到
跨際數位行銷小學堂：
就算是很簡單的影片，只要目標族群明確，素材經過挑選，也是可以發揮出超出預期的效益。
3. Jeni’s Splendid Ice Creams: Build Your Own Ice Cream Sandwich （客製化自己的冰淇淋三明治）
這個由美國俄亥俄州當地一間冰淇淋店自行拍攝的影片，向我們證明了拍攝一部好的行銷影片，其實不需要花費大把經費，他們只拍攝每天都在做的事情，搭配上強調舒壓的瞬間（淋醬跟最後將三明治夾起壓下的感覺，誰不愛呢？），最後再用輕快的影片做妝點，就成了一個讓人想一看再看的病毒式行銷影片啦！
跨際數位行銷小學堂：小企業的行銷經費有限，但是不代表不能創造出高分享率的影片，只要你的影片夠抓的住觀看族群的口味，內容盡量能夠呈現出真實的”你“是誰，創造出屬於自己的獨特風格，那麼就算只是用手機拍攝的影片，其實也可以很動人。
4. Reebok: 25,915 Days （25,915天）
平均人類的壽命為25,915天，知名運動品牌Reebok就用了這個數字去強調他們對於人生的態度，不管是在人生的任何階段，持續挑戰體能的極限，來獻上對於自己身體最崇高的敬意。
從一開始的老奶奶攀爬挑戰路障，轉換成中年的女仕邁力在沙灘上奔跑，到後來變成年輕的高中女生於學校跑道上…使用了倒序法的方式來強調人生每個階段所做的挑戰，並且用hashtag”HonorYourDays”來貫穿整部影片的精神，在影片最後甚至加上了一個按鈕“計算你的天數”，點過去以後是到一個網站，裡面分享了網友用什麼方式來尊敬自己的身體，以及顯示出每個人所在的天數，雖然看起來有點不吉利，但是對於一個行銷活動來說挺酷的不是嗎？
跨際數位行銷小學堂：”危機感“是一個很好驅動人開始做動作的誘因，有意識的了解到如果現在不做某件事，就會失去/浪費掉些什麼的時候，往往就會讓人想要立即做決定。
想想菜市場的跳樓大拍賣，或是1111購物節，真的有多少東西是我們真正需要的嗎？還是因為覺得不買就會失去掉撿便宜的機會？
5.Code.org: What Most Schools Don’t Teach（學校不教的事）
相信這部影片裡有一些熟面孔你絕對看過，甚至叫的出名字，影片以賈伯斯的名言起頭，然後跳到比爾蓋茲在說話（很諷刺吧ＸＤ，可能是想表達寫程式碼無國界吧…）不過事實也是，這些目前國際數一數二大的龍頭企業，能成功與程式碼及編成都脫離不了關係。
這部由非營利組織Code.org所發出的影片，原意希望推廣程式碼的教育，並找來了業界知名的人士發表了對於程式碼學習的經驗，可說是意見領袖行銷很好的範例之一，其中這些成功人士也很謙虛的分享了他們成功的過程，是部激勵人心且發人省思的好影片，相信你看過以後，也會有股衝動想要立即去學Coding的！！！
跨際數位行銷小學堂：如果你的行業一般人不太熟悉的時候，可能會讓很多人卻步，這時如果你想要擴大你的目標族群時怎麼辦？降低他們一開始的陌生恐懼感，讓一些業界的人分享經驗，盡量讓整件事情顯得更有意義，如果有知名的人士背書會更好，看到了他們的成功彷彿也看到了自己光明的未來。
6.Alibaba: To the Greatness of Small （微小的偉大）
這個由全球電商巨頭阿里巴巴（大陸企業）所拍攝的影片，影片講述了非洲肯亞冰上曲棍球隊是如何形成，非洲這麼熱竟然會有冰上曲棍球隊？沒錯！起因為一個非洲的小孩在電視上看到了冰上曲棍球的比賽，就許下了一個願望未來一定要在真的冰上場地比賽。
影片最後的Slogan呼應了阿里巴巴電商的特色，幫助世界各地的小公司走出自己成功的道路，小企業也能有自己的夢想。
跨際數位行銷小學堂：雖然大部分的廣告都希望是跟越多人對話越好，但是也不要低估了關注特定族群時的威力，雖然他們小，或是比較不常被注意到，有可能是因為他們很特別，當給予他們關注時，更能夠強調出你的品牌個性，甚至讓人留下深刻的印象。
7. Coca-Cola: The Last Customer （最後的顧客）
或許這會是你看過最發人省思的節慶影片，在節日來臨，大家總是興高采烈的準備過節，但是你可知道，總有一群人在節日時特別忙碌，這群人為了未來或撐起家人的生計，不得已要在家人團聚的節日裡選擇工作，可口可樂就在菲律賓這群人中，提供了15,000人一個很特別的聖誕禮物，在他們最熟悉的環境裡，最後的一位顧客總是會買很多的東西，並且在最後結帳完拿一瓶聖誕版可口可樂給他們，然後跟他們說這些結完帳的東西都是要給他們的。
跨際數位小學堂：可口可樂透過這樣的方式，將他們的產品在節慶時做了個很好的定位，有什麼比在聖誕節時喝著含有“帶來快樂”的飲料更好的選擇呢？所以，適度的做出貢獻照顧到沒有直接利益關係的人，反而能增加社會好感度唷！
-
GoPro: Fireman Saves Kitten
如果你看過Go-Pro很多由使用者自己拍攝的影片，你可能會發現到這支影片跟以往的影片比較不同，以往GoPro把自己的品牌精神定位為冒險以及挑戰極限，但是為什麼GoPro願意把這段影片給推出來？其實是為了將自己的潛在目標族群擴大，並且用消防員幫助從火場救出的小貓來提升他們的品牌英雄式的概念。
感謝分享
I’m gone to tell my little brother, that
he should also go to see this weblog on regular basis to take updated from hottest
news update.
When someone writes an post he/she keeps the thought of a user in his/her brain that
how a user can be aware of it. So that’s why this paragraph is amazing.
Thanks!
My relatives always say that I am wasting my time here at net, except I know I am getting experience all
the time by reading thes good content.
Hi there, There’s no doubt that your site could possibly be having browser compatibility problems.
Whenever I look at your site in Safari, it looks
fine however, if opening in I.E., it has some overlapping issues.
I just wanted to provide you with a quick heads up! Besides
that, excellent site!
Hello! I just wanted to ask if you ever have any issues with hackers?
My last blog (wordpress) was hacked and I ended
up losing a few months of hard work due to no data backup.
Do you have any methods to prevent hackers?
I’ve learn some just right stuff here. Definitely price bookmarking for revisiting.
I wonder how so much attempt you put to create this kind of wonderful informative site.
Ahaa, its pleasant discussion regarding this piece of writing at
this place at this website, I have read all that, so at this time
me also commenting at this place.
Pretty! This was an extremely wonderful post. Thanks for providing these details.
Howdy just wanted to give you a brief heads up and
let you know a few of the pictures aren’t loading correctly.
I’m not sure why but I think its a linking issue.
I’ve tried it in two different internet browsers and both show the same outcome.
I used to be suggested this blog through my cousin. I’m now
not positive whether this publish is written through him as nobody else recognize such particular approximately my problem.
You’re amazing! Thanks!
Hola! I’ve been following your blog for a while now and finally got the courage to go
ahead and give you a shout out from Humble Texas! Just wanted
to tell you keep up the good work!
Thank you for the auspicious writeup. It in truth was a leisure account it.
Look advanced to far introduced agreeable from
you! By the way, how can we be in contact?
What’s up to all, the contents existing at this website are
genuinely remarkable for people experience,
well, keep up the good work fellows.
Thank you for the auspicious writeup. It in fact was a
amusement account it. Look advanced to more added agreeable from you!
By the way, how can we communicate?
Hi there friends, its wonderful piece of writing on the topic of cultureand
entirely explained, keep it up all the time.
Very good article! We will be linking to this great
article on our website. Keep up the great writing.
Thanks designed for sharing such a fastidious thought, post
is pleasant, thats why i have read it completely
It’s enormous that you are getting ideas from this paragraph as well as from our argument made at this time.
I am regular visitor, how are you everybody? This piece of writing posted at this web site is really nice.
I am really impressed with your writing skills as well as with the layout
on your weblog. Is this a paid theme or did you customize it yourself?
Anyway keep up the excellent quality writing, it is rare to see a nice blog like this one today.
Greetings from Florida! I’m bored at work so I decided to browse your
site on my iphone during lunch break. I really like the info you
present here and can’t wait to take a look when I get home.
I’m surprised at how quick your blog loaded
on my cell phone .. I’m not even using WIFI, just 3G .. Anyhow, good site!
I am no longer positive where you’re getting your information, but great topic.
I needs to spend a while finding out more or working out more.
Thanks for fantastic info I used to be looking for this info for my mission.
Very nice article, exactly what I wanted to find.
Admiring the time and energy you put into your site and in depth information you provide.
It’s awesome to come across a blog every once in a
while that isn’t the same out of date rehashed material.
Wonderful read! I’ve saved your site and I’m
adding your RSS feeds to my Google account.
I don’t even know how I ended up here, but I thought this
post was good. I do not know who you are but certainly you
are going to a famous blogger if you are not already 😉 Cheers!
adreamoftrains best web hosting company
Hey! I know this is kinda off topic however , I’d figured I’d ask.
Would you be interested in trading links or maybe guest authoring a blog
article or vice-versa? My website covers a lot of the same subjects as yours and I feel we could greatly benefit from each other.
If you might be interested feel free to shoot me an email.
I look forward to hearing from you! Awesome blog by the way!
Howdy would you mind sharing which blog platform you’re working with?
I’m planning to start my own blog soon but I’m
having a difficult time choosing between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your design and style seems different then most blogs
and I’m looking for something completely
unique. P.S My apologies for getting off-topic but
I had to ask!
This is my first time go to see at here and i am genuinely impressed to read all at one
place.
There is definately a lot to find out about this topic. I love all the points you made.
I was recommended this blog by my cousin. I am no longer certain whether this put up is written through him as nobody else realize such precise approximately my trouble.
You are incredible! Thanks!
Please let me know if you’re looking for a author for
your blog. You have some really great posts and I think I would be a good asset.
If you ever want to take some of the load off, I’d really like to write some material for your
blog in exchange for a link back to mine. Please send me an e-mail if interested.
Many thanks!
What’s Going down i am new to this, I stumbled upon this I’ve found It absolutely
helpful and it has aided me out loads. I’m hoping to give a contribution & aid other users like its aided me.
Good job.
Oh my goodness! Awesome article dude! Thank you so much, However I
am encountering problems with your RSS. I don’t know why I can’t subscribe to it.
Is there anyone else getting identical RSS issues?
Anyone who knows the solution will you kindly respond?
Thanks!!
When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get several e-mails
with the same comment. Is there any way you can remove me
from that service? Thanks a lot!
An impressive share! I’ve just forwarded this onto a co-worker who has been conducting a little
research on this. And he actually ordered me lunch
because I discovered it for him… lol. So let me reword this….
Thanks for the meal!! But yeah, thanx for spending
some time to talk about this issue here on your site.
Undeniably imagine that that you stated.
Your favourite justification seemed to be at the web the simplest factor to take into accout of.
I say to you, I definitely get annoyed whilst other folks consider issues that they just do not realize about.
You managed to hit the nail upon the highest as smartly as outlined out the whole thing without having side effect , other
people can take a signal. Will probably be back to get more.
Thank you
Does your blog have a contact page? I’m having trouble locating
it but, I’d like to send you an email. I’ve got some creative ideas for your blog you might be interested in hearing.
Either way, great blog and I look forward to seeing it
expand over time.
Aw, this was an incredibly good post. Taking a few
minutes and actual effort to produce a very good article… but
what can I say… I hesitate a lot and never seem to get anything
done.
Valuable information. Fortunate me I found your site unintentionally, and I am stunned why this accident did not came about
earlier! I bookmarked it.
Heya superb website! Does running a blog similar to this require a massive amount work?
I have absolutely no knowledge of computer programming however I had been hoping
to start my own blog in the near future. Anyways, if you have any suggestions or techniques for new blog owners please share.
I know this is off topic however I just needed to
ask. Appreciate it! cheap flights 31muvXS
Woah! I’m really enjoying the template/theme of this site.
It’s simple, yet effective. A lot of times it’s hard to get that “perfect balance”
between user friendliness and appearance. I must say you’ve done a very good job with this.
Additionally, the blog loads very quick for me
on Chrome. Superb Blog! 3gqLYTc cheap flights
Hello! I just wanted to ask if you ever have any trouble with hackers?
My last blog (wordpress) was hacked and I ended up losing months
of hard work due to no backup. Do you have any solutions to stop hackers?
cheap flights 3aN8IMa
My spouse and I absolutely love your blog and find nearly all of
your post’s to be precisely what I’m looking for.
Would you offer guest writers to write content to suit your
needs? I wouldn’t mind creating a post or elaborating on a few of
the subjects you write about here. Again, awesome weblog!
cheap flights 2CSYEon
WOW just what I was looking for. Came here by searching for best web hosting company
I all the time emailed this webpage post page to all my associates, as if like to read it next my contacts will too.
cheap flights yynxznuh
Howdy! I know this is sort of off-topic but I had
to ask. Does operating a well-established blog such as yours
take a massive amount work? I am brand new
to operating a blog but I do write in my diary on a daily basis.
I’d like to start a blog so I can easily share my own experience and views online.
Please let me know if you have any kind of recommendations or tips for brand
new aspiring blog owners. Thankyou!
I think that everything wrote made a lot of sense.
But, think on this, suppose you were to create a awesome
headline? I ain’t saying your information is not solid, but what if you added something to maybe grab
a person’s attention? I mean 跨際數位行銷玩影音-17個讓你想一次看完的超強影片行銷（上） – 跨際數位行銷有限公司影片行銷百科 is a little boring.
You should glance at Yahoo’s home page and see how they create article titles to get viewers to
click. You might try adding a video or a picture or two to get readers excited about
everything’ve got to say. In my opinion, it could make your
posts a little livelier. cheap flights 3gqLYTc
Woah! I’m really loving the template/theme of
this site. It’s simple, yet effective. A lot of times it’s hard to get
that “perfect balance” between superb usability
and visual appearance. I must say you have done a superb job with
this. Also, the blog loads extremely quick for me on Chrome.
Superb Blog!
Great blog you have here but I was curious if you knew of any forums that
cover the same topics talked about in this article? I’d really love to be a part of group where I
can get opinions from other experienced people that share the same interest.
If you have any suggestions, please let me know. Thanks a lot!
Thankfulness to my father who told me regarding this
weblog, this webpage is genuinely awesome.
If some one wishes expert view about running a blog then i advise him/her to visit this website, Keep up the pleasant work.
Hi there are using WordPress for your site platform? I’m new to the
blog world but I’m trying to get started and set up
my own. Do you need any coding expertise to
make your own blog? Any help would be greatly appreciated!
Hello There. I found your blog using msn. This is a very
well written article. I will make sure to bookmark it and come
back to read more of your useful information. Thanks for the
post. I will certainly comeback.
Fastidious answers in return of this query with solid arguments and telling
everything about that.
It’s awesome to pay a quick visit this website and reading the views of all colleagues on the topic
of this paragraph, while I am also keen of getting familiarity.
May I just say what a relief to uncover someone who really understands what they’re discussing
on the internet. You definitely realize how to bring a problem to light and make it important.
A lot more people must check this out and understand this side of your story.
I can’t believe you aren’t more popular because you certainly have the
gift.
Hey, thanks for the blog post. Thanks Again. Great. Naomi Reggis Harty
What a stuff of un-ambiguity and preserveness of valuable know-how concerning unpredicted feelings. Zorah Donn Borroff
These are in fact enormous ideas in about blogging. Sianna Israel Carmella
We stumbled over here different web address and thought I should check things out. Sybille Sandy Doti
Some truly wonderful content on this web site , regards for contribution. Glenn Danie Kostival
tadalafil generic – purchasing tadalafil online buy tadalafil pills
monthly cost of propecia – does propecia work how much does propecia cost per month
Just want to say your article is as surprising.
The clarity in your post is simply spectacular and i could assume you’re an expert on this subject.
Fine with your permission let me to grab your RSS feed to keep updated with forthcoming post.
Thanks a million and please continue the gratifying work.
asmr 0mniartist
Today, while I was at work, my sister stole my
iPad and tested to see if it can survive a 25 foot drop, just so she can be a youtube sensation. My iPad
is now broken and she has 83 views. I know this
is entirely off topic but I had to share it with someone!
0mniartist asmr
Thanks for the auspicious writeup. It in truth was a leisure account it.
Look complex to far introduced agreeable from you!
By the way, how could we communicate? 0mniartist asmr
I absolutely love your blog and find a lot
of your post’s to be what precisely I’m looking for.
can you offer guest writers to write content to suit your needs?
I wouldn’t mind creating a post or elaborating on a few of the subjects you write regarding here.
Again, awesome site! asmr 0mniartist
Remarkable! Its truly remarkable article, I have got much clear idea regarding from this piece of writing.
0mniartist asmr
For most up-to-date news you have to pay a visit the web and on web I
found this web page as a most excellent site for latest updates.
asmr 0mniartist
Currently it sounds like Expression Engine is the best blogging platform out there right now.
(from what I’ve read) Is that what you’re using on your blog?
asmr 0mniartist
These are truly impressive ideas in about blogging.
You have touched some good things here. Any way keep up wrinting.
An interesting discussion is definitely worth comment.
I do believe that you need to write more about this topic, it may not be a taboo
matter but generally people don’t discuss such
topics. To the next! Many thanks!!
I’m gone to inform my little brother, that
he should also visit this weblog on regular basis to get updated from
hottest information.
I constantly emailed this blog post page to all my friends, for the reason that if like to read it next my friends will too.
Greate article. Keep writing such kind of information on your site.
Im really impressed by your blog.
Hello there, You’ve done a fantastic job. I’ll definitely
digg it and individually recommend to my friends.
I’m sure they will be benefited from this web site.
Thank you for sharing your thoughts. I really appreciate your
efforts and I am waiting for your next post thank
you once again.
Great beat ! I would like to apprentice while you amend your web site, how
could i subscribe for a weblog web site? The account helped
me a appropriate deal. I had been a little
bit familiar of this your broadcast provided vivid transparent concept
I’m more than happy to uncover this website.
I wanted to thank you for ones time just for this wonderful read!!
I definitely loved every little bit of it and i also have you bookmarked to see new stuff on your website.
Hi there to every one, it’s actually a nice for me to pay a visit this site,
it consists of priceless Information.
scoliosis
Simply want to say your article is as surprising.
The clearness in your post is just excellent and i could assume you are an expert on this subject.
Well with your permission allow me to grab your feed to
keep up to date with forthcoming post. Thanks a
million and please carry on the enjoyable work.
scoliosis
scoliosis
I think this is among the most significant information for me.
And i am glad reading your article. But want to remark on some general things, The
site style is great, the articles is really nice : D. Good job, cheers scoliosis
scoliosis
Hello are using WordPress for your blog platform? I’m new to the blog world but
I’m trying to get started and set up my own. Do you need any html
coding knowledge to make your own blog? Any help would be greatly appreciated!
scoliosis
dating sites
I am no longer sure the place you are getting
your information, but great topic. I needs to spend a while finding out much more or understanding more.
Thank you for wonderful info I was on the lookout for this info
for my mission. dating sites https://785days.tumblr.com/
dating sites
I always spent my half an hour to read this web site’s content every day along
with a cup of coffee. dating sites
Wonderful beat ! I would like to apprentice while you amend your site, how
could i subscribe for a blog site? The account helped me a appropriate deal.
I had been a little bit familiar of this your broadcast provided bright clear concept
Hi there! I’m at work browsing your blog from my new iphone 3gs!
Just wanted to say I love reading your blog and look forward to all your posts!
Carry on the fantastic work!
Appreciate the recommendation. Will try it out.
Hi there! This blog post couldn’t be written any better!
Looking through this post reminds me of my previous roommate!
He always kept talking about this. I most certainly will forward this article to him.
Pretty sure he will have a good read. Thanks for sharing!
I blog often and I seriously appreciate your information. This great article has truly peaked my interest.
I will take a note of your website and keep checking for new details about once a week.
I subscribed to your RSS feed too.
Good day! This is kind of off topic but I need some advice from an established
blog. Is it very difficult to set up your own blog?
I’m not very techincal but I can figure things out pretty quick.
I’m thinking about making my own but I’m not sure where to begin. Do you have
any points or suggestions? Many thanks
I am sure this piece of writing has touched all the internet viewers,
its really really pleasant piece of writing on building up new website.
Great blog here! Also your website loads up fast!
What host are you using? Can I get your affiliate link
to your host? I wish my site loaded up as fast as yours lol
A powerful share, I simply given this onto a colleague who was doing a bit of evaluation on this. And he the truth is purchased me breakfast as a result of I found it for him.. smile. So let me reword that: Thnx for the treat! However yeah Thnkx for spending the time to discuss this, I really feel strongly about it and love reading extra on this topic. If attainable, as you turn out to be expertise, would you thoughts updating your weblog with extra particulars? It is highly helpful for me. Huge thumb up for this blog publish!
This article will help the internet people for setting up new website or
even a weblog from start to end.
First off I want to say excellent blog! I had a quick question that
I’d like to ask if you do not mind. I was interested to know how you center yourself and clear your head before writing.
I’ve had a difficult time clearing my thoughts in getting my thoughts
out there. I do enjoy writing but it just seems like the first 10 to 15
minutes are generally wasted simply just trying to figure out how to
begin. Any ideas or hints? Cheers!
canadian pharmacy cialis 20mg – buying drugs from canada viagra canadian pharmacy vipps approved
I’m not that much of a internet reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your website to come back down the road. All the best