2019年值得關注的5大影片行銷趨勢
跨際數位行銷有限公司發現影片行銷替2018年不少公司增加許多營收。如果想了解相關數據，可以參考2018年的影片行銷數據。所以影片行銷在2019年想必只會更有討論行。不過想要做出好的影片行銷，你不只要有對的方法，還要往對的趨勢發展。否則選錯方向也只是徒勞無功。就讓我們一起來看2019的影片趨勢吧！
跨際數位行銷有限公司報你知
趨勢一：直播影片會成為主宰
直播影片這項功能最近在網路上掀起了一股風潮。不管你是玩遊戲的、表演者或是推銷人員，你都可以透過直播來吸引線上觀眾的注意。直播影片不只具有娛樂性質，對於許多網路行銷人員來說更是一種行銷以及推廣資訊的方法。而這種方式也逐漸成為更實用且更有影響力的方法，進而提升顧客忠誠度。此外，直播影片也是相較之下比較便宜而且高回饋的方式，所以才會被越來越多公司使用。
趨勢二：網路同步至行動裝置
現在的影片不只侷限於電視或是電腦上的影片，連行動裝置上也可以輕易地觀看各種影片。所以現在不管是網站或是影片都會在釋出的同時考量到是否對行動裝置友善，因為越來越多人透過網路在行動裝置上進行瀏覽。所以在製作影片的時候，不只要顧慮到使用電視或電腦的消費者，同時也得將行動裝置作為優先考量。這樣一來才可以達到更好的宣傳效果。
趨勢三：Vlog的興起
Vlog是由video(影片)以及blog(部落格)結合而成的字，也就成為了時下很夯的影片部落格。這種影片行銷方式主要是要吸引客戶的注意力，讓他們想要藉機挖掘更多和公司相關的資訊。所以這股風潮在2019年也會持續發揮下去，成為各公司宣傳自己的一大主力。
趨勢四：網路學習影片
現在的網路影片不只有娛樂性質，還可以擁有教育性質。所以有越來越多網路上的開放式課程都很受到歡迎。所以想要打響公司的知名度，不見得要將影片性質單純定義為行銷類型的影片，也可以透過影片學習的名義達到宣傳的目的唷！
總結來說，影片是相較圖片以及文字更能吸引消費者注意力的方法。而且影片的呈現方式因人的創意而有無限種可能，因此可以吸引到不同的消費族群。如果想要找一些參考範例，可以觀看17個讓你想一次看完的超強影片行銷(上) & (下)。如果你還想知道更多與影片行銷相關的文章的話，歡迎瀏覽”跨際數位行銷有限公司影片行銷百科”。
直播跟Vlog真的到處都看的到
IG很多直播呢
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